Services

Services

Messaging and Media Strategy

We use our extensive experience to help companies build their market and PR messaging, and advise on the best ways to build a go-to-market strategy. Whether as an individual project, or part of a retained campaign, we help them refresh their messaging – or start from scratch – to support anything from a wholesale rebrand to the launch of a product or service.

Analyst and Influencer Relations

Finding, building and maintaining relationships with key industry analysts is often an undervalued or overlooked part of the marketing, sales and product development lifecycle.

These relationships can help refine solutions and define messaging, as well as get your solution on the radar of industry experts, investors and customers. We have worked with the biggest analyst houses for over a decade, so you don’t have the headache of maintaining those relationships.

Copywriting

If story telling is at the heart of any PR campaign, then copy is the blood that flows through it.

GingerPR’s consultants create copy tailored to the appropriate audiences and channels. Whether it’s thought leadership, sales materials, web copy, press releases, case studies, white papers or eBooks, we can help you develop story-based materials that resonate with your end audience, engage readers and provoke a response.

From complex technical, developer-focused white papers on enterprise IT solutions, to competition copy for consumer publications, we treat every assignment with rigour and focus.

GingerPR has proven methodologies for approaching writing that are aimed at making the first draft as close as possible to what is required. Given the importance of getting the copy and story right, we aren’t afraid to recommend tweaking content if we think it will achieve better results.

Story Telling

At the heart of every PR campaign are stories. Big stories, small stories, but all important stories. Telling these stories – persuasively, articulately, relevantly – is our bread and butter.

It’s where our flair for creativity blends perfectly with our understanding of business, tech and audiences.

The best stories are those that leave an impression – touching an audience emotionally to provoke a reaction. GingerPR consultants work with clients to build stories that connect, enable conversations and drive action. The trick is finding something to talk about when company news is infrequent, there’s a need to educate an audience or change perceptions.

We specialise in storytelling that delivers business outcomes, and can be told across a wide variety of platforms including owned, earned and paid media. Whether it’s developing a research brief or creating an event or stunt to bring energy to a seemingly dull topic, we’ve decades of experience for you to tap into.

Media Relations

While business-to-business and technology media relations are our specialisms, we are also experienced in the consumer sector.

Anyone who consumes media today will appreciate that the landscape is diverse and constantly changing. It is our job to stay on top of these changes, and ensure we have a clear understanding of the different challenges presented by broadcast, national, vertical and online media.

Many clients have strong vertical market focus, hence our strengths around retail, finance, technology, industrial and oil/gas, as well as specialist areas such as banking, telecommunications, AI and IoT.

Unlike many agencies, who wheel out the big guns to win your business and then relegate you to dealing with the most inexperienced team members before the ink is dry, at GingerPR everyone regularly pitches to the media. It means we build relationships, know the media, and give sound advice.

Social Media

Social media is a key part of virtually any PR campaign GingerPR delivers, and we provide key components such as posts and tweets to ensure the social and traditional strands are combined. Beyond the ‘basics’ we can be more actively involved in the planning and management of your social media accounts.

International Co-ordination

We have a great track record co-ordinating and running campaigns in multiple geographies for some of the biggest companies in the business world, including Gartner, Microsoft, Epicor, Dell, Regus and WinMagic.

Whether acting as a central hub, or running local campaigns in satellite countries, we provide the infrastructure needed to ensure effective communications, strong management, and reporting that doesn’t cost the earth.

Messaging and Media Strategy

We use our extensive experience to help companies build their market and PR messaging, and advise on the best ways to build a go-to-market strategy. Whether as an individual project, or part of a retained campaign, we help them refresh their messaging – or start from scratch – to support anything from a wholesale rebrand to the launch of a product or service.

Story Telling

At the heart of every PR campaign are stories. Big stories, small stories, but all important stories. Telling these stories – persuasively, articulately, relevantly – is our bread and butter.

It’s where our flair for creativity blends perfectly with our understanding of business, tech and audiences.

The best stories are those that leave an impression – touching an audience emotionally to provoke a reaction. GingerPR consultants work with clients to build stories that connect, enable conversations and drive action. The trick is finding something to talk about when company news is infrequent, there’s a need to educate an audience or change perceptions.

We specialise in storytelling that delivers business outcomes, and can be told across a wide variety of platforms including owned, earned and paid media. Whether it’s developing a research brief or creating an event or stunt to bring energy to a seemingly dull topic, we’ve decades of experience for you to tap into.

Media Relations

While business-to-business and technology media relations are our specialisms, we are also experienced in the consumer sector.

Anyone who consumes media today will appreciate that the landscape is diverse and constantly changing. It is our job to stay on top of these changes, and ensure we have a clear understanding of the different challenges presented by broadcast, national, vertical and online media.

Many clients have strong vertical market focus, hence our strengths around retail, finance, technology, industrial and oil/gas, as well as specialist areas such as banking, telecommunications, AI and IoT.

Unlike many agencies, who wheel out the big guns to win your business and then relegate you to dealing with the most inexperienced team members before the ink is dry, at GingerPR everyone regularly pitches to the media. It means we build relationships, know the media, and give sound advice.

Analyst and Influencer Relations

Finding, building and maintaining relationships with key industry analysts is often an undervalued or overlooked part of the marketing, sales and product development lifecycle.

These relationships can help refine solutions and define messaging, as well as get your solution on the radar of industry experts, investors and customers. We have worked with the biggest analyst houses for over a decade, so you don’t have the headache of maintaining those relationships.

Social Media

Social media is a key part of virtually any PR campaign GingerPR delivers, and we provide key components such as posts and tweets to ensure the social and traditional strands are combined. Beyond the ‘basics’ we can be more actively involved in the planning and management of your social media accounts.

Copywriting

If story telling is at the heart of any PR campaign, then copy is the blood that flows through it.

GingerPR’s consultants create copy tailored to the appropriate audiences and channels. Whether it’s thought leadership, sales materials, web copy, press releases, case studies, white papers or eBooks, we can help you develop story-based materials that resonate with your end audience, engage readers and provoke a response.

From complex technical, developer-focused white papers on enterprise IT solutions, to competition copy for consumer publications, we treat every assignment with rigour and focus.

GingerPR has proven methodologies for approaching writing that are aimed at making the first draft as close as possible to what is required. Given the importance of getting the copy and story right, we aren’t afraid to recommend tweaking content if we think it will achieve better results.

International Co-ordination

We have a great track record co-ordinating and running campaigns in multiple geographies for some of the biggest companies in the business world, including Gartner, Microsoft, Epicor, Dell, Regus and WinMagic.

Whether acting as a central hub, or running local campaigns in satellite countries, we provide the infrastructure needed to ensure effective communications, strong management, and reporting that doesn’t cost the earth.

Messaging and Media Strategy

We use our extensive experience to help companies build their market and PR messaging, and advise on the best ways to build a go-to-market strategy. Whether as an individual project, or part of a retained campaign, we help them refresh their messaging – or start from scratch – to support anything from a wholesale rebrand to the launch of a product or service.

Story Telling

At the heart of every PR campaign are stories. Big stories, small stories, but all important stories. Telling these stories – persuasively, articulately, relevantly – is our bread and butter.

It’s where our flair for creativity blends perfectly with our understanding of business, tech and audiences.

The best stories are those that leave an impression – touching an audience emotionally to provoke a reaction. GingerPR consultants work with clients to build stories that connect, enable conversations and drive action. The trick is finding something to talk about when company news is infrequent, there’s a need to educate an audience or change perceptions.

We specialise in storytelling that delivers business outcomes, and can be told across a wide variety of platforms including owned, earned and paid media. Whether it’s developing a research brief or creating an event or stunt to bring energy to a seemingly dull topic, we’ve decades of experience for you to tap into.

Media Relations

While business-to-business and technology media relations are our specialisms, we are also experienced in the consumer sector.

Anyone who consumes media today will appreciate that the landscape is diverse and constantly changing. It is our job to stay on top of these changes, and ensure we have a clear understanding of the different challenges presented by broadcast, national, vertical and online media.

Many clients have strong vertical market focus, hence our strengths around retail, finance, technology, industrial and oil/gas, as well as specialist areas such as banking, telecommunications, AI and IoT.

Unlike many agencies, who wheel out the big guns to win your business and then relegate you to dealing with the most inexperienced team members before the ink is dry, at GingerPR everyone regularly pitches to the media. It means we build relationships, know the media, and give sound advice.

Analyst and Influencer Relations

Finding, building and maintaining relationships with key industry analysts is often an undervalued or overlooked part of the marketing, sales and product development lifecycle.

These relationships can help refine solutions and define messaging, as well as get your solution on the radar of industry experts, investors and customers. We have worked with the biggest analyst houses for over a decade, so you don’t have the headache of maintaining those relationships.

Social Media

Social media is a key part of virtually any PR campaign GingerPR delivers, and we provide key components such as posts and tweets to ensure the social and traditional strands are combined. Beyond the ‘basics’ we can be more actively involved in the planning and management of your social media accounts.

Copywriting

If story telling is at the heart of any PR campaign, then copy is the blood that flows through it.

GingerPR’s consultants create copy tailored to the appropriate audiences and channels. Whether it’s thought leadership, sales materials, web copy, press releases, case studies, white papers or eBooks, we can help you develop story-based materials that resonate with your end audience, engage readers and provoke a response.

From complex technical, developer-focused white papers on enterprise IT solutions, to competition copy for consumer publications, we treat every assignment with rigour and focus.

GingerPR has proven methodologies for approaching writing that are aimed at making the first draft as close as possible to what is required. Given the importance of getting the copy and story right, we aren’t afraid to recommend tweaking content if we think it will achieve better results.

International Co-ordination

We have a great track record co-ordinating and running campaigns in multiple geographies for some of the biggest companies in the business world, including Gartner, Microsoft, Epicor, Dell, Regus and WinMagic.

Whether acting as a central hub, or running local campaigns in satellite countries, we provide the infrastructure needed to ensure effective communications, strong management, and reporting that doesn’t cost the earth.

“I have worked with GingerPR for several years and they have always been proactive and effective, delivering creative solutions to sometimes very challenging briefs. They work equally well as a seamless part of an in-house team or as traditional PR partner, and their passion and enthusiasm for what they do shine through which makes them fun and easy to work with.”

Tabita Seagrave, Director, Communications, Epicor Software

Give your tech the right voice

Call us at GingerPR

Give your tech the
right voice

Call us at GingerPR