When EOS, one of the world’s leading providers of industrial 3D printing solutions, wanted to focus its PR approach, it came to GingerPR in the UK to make it happen. As local specialists Ginger ensured it achieved strong coverage across its core media. The challenge: get up to speed with the client quickly, maintain an already high level of coverage and even expand brand awareness for EOS and its products.
At Ginger PR, our experience working with some of the biggest brands in the technology and B2B world, means we know how to deliver campaigns in the UK whilst acting as a content hub for other regions. Our team acted quickly to hand over between agencies, using its ‘quick start’ methodology to ensure we could maintain coverage levels and start as we meant to go on. With a client based at EOS HQ in Germany, we were able to support the development of materials in UK English for use across EMEA, whilst also working with the UK office to find and develop in-market stories, create materials and promote customer stories that met UK goals, grew brand awareness and reputation.
The team acted as a conduit between the UK and HQ, striking a balance on how central PR and local PR goals were met, also providing support for the development of advertising and paid-campaign content, such as a webinars and whitepapers.
Over a 20-month period, EOS had over 388 pieces of coverage, ranging from mentions to press releases, comment and thought leadership materials in titles read across the UK and beyond, in a range of vertical sectors including 3D printing, manufacturing, automotive, medical and aviation.
When EOS, one of the world’s leading providers of industrial 3D printing solutions, wanted to focus its PR approach, it came to GingerPR in the UK to make it happen. As local specialists Ginger ensured it achieved strong coverage across its core media. The challenge: get up to speed with the client quickly, maintain an already high level of coverage and even expand brand awareness for EOS and its products.
At Ginger PR, our experience working with some of the biggest brands in the technology and B2B world, means we know how to deliver campaigns in the UK whilst acting as a content hub for other regions. Our team acted quickly to hand over between agencies, using its ‘quick start’ methodology to ensure we could maintain coverage levels and start as we meant to go on. With a client based at EOS HQ in Germany, we were able to support the development of materials in UK English for use across EMEA, whilst also working with the UK office to find and develop in-market stories, create materials and promote customer stories that met UK goals, grew brand awareness and reputation.
The team acted as a conduit between the UK and HQ, striking a balance on how central PR and local PR goals were met, also providing support for the development of advertising and paid-campaign content, such as a webinars and whitepapers.
Over a 20-month period, EOS had over 388 pieces of coverage, ranging from mentions to press releases, comment and thought leadership materials in titles read across the UK and beyond, in a range of vertical sectors including 3D printing, manufacturing, automotive, medical and aviation.
